a picture really IS worth a thousand words…

 In Uncategorized

If we as parents could only stop time. If only we could have forever to savor every smile, every laugh, every funny, extraordinary thing our children say and do. Wouldn’t that be amazing? We strive to create as much magic as possible while they are little…birthdays, holidays, family get-togethers…some of the events that we recall so fondly from when we were young.  As our children grow older and families began to drift apart, we still find ways to celebrate milestones…school plays, dances, graduations, weddings, and family reunions just to name a few. After scrambling to make these moments memorable, we attempt to capture on our camera phones what we see with our hearts. It pulls us away from truly being present in the moment and never quite accurately matches the magic of what we are experiencing.

Until we are able to travel backward through time (Pretend, Inc. is currently working on it), we need a way to remember those moments as best as we can. Sure, we could line everyone up and snap a stiff-armed picture in which sister-in-law’s face is blurry and Uncle Bob is wandering off, but how will we perfectly capture the way the sunlight beamed down on grandma and the baby as they fell asleep together after the cake?

The finest photography emerges from someone who experiences every moment as a story (stories being of paramount importance to Pretend, Inc.) As a husband, a father, and a master story-teller in his own right, Angel Alvarez is a photographer extraordinaire in that he doesn’t just take pictures, he transfers experiences onto film.

Take a look at some of his work-


Amazing, right? Send us some pictures afterward.  We love a good story 🙂

– Pretend, Inc.

“Someone needs to tell those tales. When the battles are fought and won and lost, when the pirates find their treasures and the dragons eat their foes for breakfast with a nice cup of Lapsang souchong, someone needs to tell their bits of overlapping narrative. There’s magic in that. It’s in the listener, and for each and every ear it will be different, and it will affect them in ways they can never predict. From the mundane to the profound. You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift. Your sister may be able to see the future, but you yourself can shape it, boy. Do not forget that… there are many kinds of magic, after all.”

Erin Morgenstern


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